Content & Communications Specialist

Content that converts because it connects.

Extraordinary brands need content that moves people. For more than a decade, I've been the person who writes it.

Content with purpose.

Hi, I'm Lauren. I'm a content specialist with 15+ years of experience turning complex subjects into clear writing.

Most of my recent work has been in education, where I help more than 50 university brands tell their story and tens of thousands of students find the right fit.

Before that, I spent seven years at the University of Chicago Press and The Chicago Manual of Style, where I wrote for audiences who expect every word to land right.

Higher ed and publishing have been my main beats, but the skill carries anywhere. I've written for data analytics, nursing, software engineering, music education, social work, sustainable energy, finance, and so much more.

The work is the same wherever I go: figure out what the reader actually wants to know, and give them that information in a way that is clear, concise, and gets them on their way.

I'm a journalism grad with a dog-eared AP Stylebook and a soft spot for The Chicago Manual of Style, and I believe good writing makes people's lives easier.

If you've got a content problem to solve, I'd love to hear about it.

Lauren Salas

Selected Work

Article

Business Analytics: What Can You Do?

Carnegie Mellon University

Career-focused content outlining what a business analytics degree enables — roles, industries, and outcomes.

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Web Content

MHA Program Homepage

UCLA

Revised homepage content for UCLA's Master of Healthcare Administration, improving clarity and prospective student focus.

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Web Content

MBA Program Web Content

University of San Francisco

Program web content for USF's MBA, balancing SEO needs with authentic, student-centered voice.

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Article

Revenue Share vs. Fee-for-Service

Corporate / AllCampus

Thought leadership piece comparing OPM partnership models for higher ed decision-makers.

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Brochure

MS in Social Work

Columbia University

Recruitment brochure for Columbia's Master of Science in Social Work, designed to speak to mission-driven prospective students.

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FAQ Page

Graduate Programs FAQ

University of San Francisco

Comprehensive FAQ page covering three graduate programs — MBA, MSA, and MIM — written to reduce friction and move prospective students toward applying.

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Landing Page Set

Nursing Programs Landing Pages

Texas Wesleyan University

A suite of four landing pages for Texas Wesleyan's online nursing programs — MSN-FNP, DNP-FNP, DNP, and FNP Certificate — each tailored to a distinct audience of working nurses.

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Article

Athlete Salaries

Adelphi University

Explores the evolving landscape of athlete compensation and what it means for sport management careers.

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Article

Is Business Analytics Worth It?

Carnegie Mellon University

ROI-focused article making the case for a business analytics credential for working professionals.

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Article

Data Science vs. Business Analytics

Carnegie Mellon University

Comparison piece helping prospective students choose between two in-demand graduate paths.

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Article

MLS Professor Interview

DePaul University

Q&A-style feature spotlighting faculty expertise to support program recruitment.

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Article

Global Risk vs. International Relations

Johns Hopkins University

Thought leadership piece distinguishing two closely related graduate disciplines for prospective students.

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Article

The Renewable Energy Transition

Johns Hopkins University

Program-supporting content on the energy sector's evolution and career opportunities for graduate students.

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Article

MBA Programs Online

Poets & Quants

Editorial-style overview of the online MBA landscape placed in a leading business school publication.

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Article

Criminal Justice & Big Data

Northeastern University

Explores how data analytics is reshaping criminal justice policy and practice — and the degree programs preparing students for it.

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Article

Policy & Climate Change

Northeastern University

Content supporting Northeastern's public policy program by connecting environmental issues to graduate study.

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Article

MBA Career Coaching

Tulane University

Highlights how career coaching resources differentiate Tulane's MBA — a key recruitment differentiator.

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Article

Data Science vs. Data Analytics

UCLA

Comparison piece clarifying two overlapping fields for prospective graduate students exploring UCLA's programs.

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Article

Assessment in Music Education

University of Florida

In-depth article on assessment approaches in music education for UF's School of Music.

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Article

Research in Music Education

University of Florida

Feature article showcasing UF faculty research to support graduate recruitment in music education.

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Article

Sport Agent Careers

University of Florida

Career-focused article on the sport agent profession, supporting UF's sport management program.

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Article

Managing Remote Teams

University of Southern California

Thought leadership article on remote leadership skills, supporting USC's management programs.

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Article

Spatial Data Analysis

University of Southern California

Explains spatial data analysis concepts and career applications to support USC's graduate geography program.

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Web Content

Homepage Refresh

DePaul University

Full homepage rewrite restructuring content hierarchy, voice, and calls to action for improved conversion.

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Web Content

Ed Leadership Homepage

Lehigh University

Rewritten program homepage for Lehigh's Education Leadership program, sharpening the audience-specific messaging.

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Web Content

MBA Program Web Content

Vanderbilt University

Homepage and key web content for Vanderbilt's MBA program, positioning the degree for working professionals.

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Landing Page

MBA Landing Page Refresh

George Washington University

Rewritten landing page for GWU's MBA program, optimized for paid media traffic and prospective student conversion.

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Case Study

Enrollment Support Case Study

AllCampus

A deep-dive case study documenting enrollment support strategy, results, and the content that drove outcomes for a university partner.

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Okay, So—AI . . .

I'm clear-eyed about AI. It's here, it's going to keep changing how we work, and writers should help shape that instead of getting shaped by it. The alternative is letting people who don't write decide how writing gets made, which is a bad outcome for everyone, including the readers.

So I've made it a point to lead rather than wait. At AllCampus, I built training sessions and guides to help our team use AI well, and I serve on our internal AI taskforce. The goal is working smarter without producing slop, and I've developed a pretty sharp eye for the difference. (And yes, the em dash up there is intentional.)

My Tips: AI for Content Teams

I put this presentation together for our annual company meeting, as part of a larger talk on using AI tools effectively and responsibly. It covers quick tips for writers who are newer to LLMs and want their output to sound less robotic.

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Let's work together.

I'm open to freelance projects and other opportunities. Looking forward to hearing from you!